Extensive research has been conducted regarding the health benefits of Honeybush, specifically its anti-cancer properties. Click Here to read a research article outlining the health benefits of honeybush tea. Add to this the fact that growing populations and industries are becoming increasingly health consciousness and aware of the health benefits offered by herbal teas. Sophisticated health-orientated markets show strong demand for Honeybush drinks and products. Early product developments have shown favorable responses from the public.
The smart money will position their Honeybush products within major food and beverage trends as a specialty health product, and then diversify into things like ice-tea, green tea and baby products.
In the international herbal tea category, South African Honeybush shows huge potential with zero competition from other countries. South African buyers account for approximately 10% of the demand for honeybush tea.
International demand far exceeds supply, and there is room for significant growth in the industry. Certain Honeybush blends have an international retail value of up to 10 times more than they do on the local market.
Besides the currently known products and uses for Honeybush, there are still several unexplored markets that will emerge as the industry develops.
This particular Honeybush business opportunity offers endless expansion, with industries such as the nutraceutical – and pharmaceutical industry, cosmetics industry and the food and beverage industry, expanding product ranges directly related to Honeybush. Worth mentioning is the global issue around diabetes and other sugar-related illnesses, where Honeybush can be used as a healthy alternative to sugar. Honeybush is 8x sweeter than conventional sugar and/or xylitol.
Read our article on the Honeybush Market for more information.